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https://www.wsj.com/articles/sheryl-sandberg-built-metas-ad-machine-but-someone-else-will-have-to-fix-it-11654206732

Sheryl Sandberg created an advertising machine for Facebook parent Meta Platforms that capitalized on user data and fueled its business for more than a decade.

Now, she is stepping down as chief operating officer as that model is under attack.

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This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.